the screenshot of the first post on RedNote account Hangzhoufeel
By Chen Miaolin
Hangzhou International Communication Center (HZICC), the official platform showcasing Hangzhou’s cultural richness and modern allure to the world, has launched its official account on RedNote (Xiaohongshu), further bridging the city’s global connections.
With around 5 million international followers across global social media platforms, Hangzhoufeel continues its mission to spotlight the city’s vibrant lifestyle, events, and hidden gems through engaging multilingual storytelling.
The new RedNote account will feature exclusive content tailored for both local and global audiences. Followers can expect daily updates on Hangzhou’s festivals, cuisine, scenic spots, and curated guides--such as the recently released “Blooming Hangzhou” flower-chasing map.
A highlight of the platform is Peter the Rambler, a weekly column chronicling the adventures of a 70-year-old South African expatriate who has called Hangzhou home for years. Through his heartfelt narratives--cycling around West Lake, enjoying local theater performances, or savoring peaceful tea house moments--Peter’s stories resonate with readers who seek authenticity and serenity in urban life.
Beyond Peter’s reflections, the account also offers behind-the-scenes glimpses into international cultural events hosted by HZICC, including live coverage of festivals and interactive workshops attracting millions of online viewers. Followers can also look forward to announcements about offline activities, including community gatherings and cultural tours designed to encourage cross-cultural exchange.
Hangzhoufeel’s goal is to present Hangzhou through diverse lenses--whether it’s a foreign resident’s viewpoint or the dynamic local spirit. The RedNote expansion complements its existing social media strategy, leveraging the platform’s popularity among younger demographics to reach a broader audience.
Hangzhoufeel encourages global citizens to share their own Hangzhou stories or travel tips through the account. Stay connected via its unified handle “Hangzhoufeel” across RedNote, Instagram, X, YouTube, and its WeChat public account.
Follow Hangzhoufeel on RedNote--every post unlocks a new facet of this enchanting city!