Society
By Jin Yingying
On Nov 21, the Versace Lifestyle Center, the largest Versace Home in China, officially opened at Qianjiang Century Park in Hangzhou.
Augusto Di Giacinto, Director of the Italian Trade Agency Shanghai ITA, told Hangzhoufeel, “The opening of the Versace Lifestyle Center is a milestone for an iconic Italian brand. It is one of the largest showrooms in the world, and Versace represents the pinnacle of ‘Made in Italy’ craftsmanship.”
Situated in Zone B4 of Qianjiang Century Park, the Versace Lifestyle Center marks the debut of Versace Home in Hangzhou. Spanning 1,200 square meters, it features an extensive range of Versace furniture, lifestyle products, and bathroom collections, embodying the seamless fusion of Versace’s aesthetic philosophy with daily living.
Entering the store feels like stepping into an Italian palace, with carefully selected Italian-inspired materials and furniture crafting an authentic, opulent atmosphere. At the heart of the interior lies a breathtaking spiral staircase, crafted from white marble steps and accented by sleek black glass railings. This architectural centerpiece seamlessly connects the space, leading to a dramatic double-height exhibition area. Adding to its allure, a full-height immersive video wall captures the eye, inviting visitors to explore Versace Home’s enchanting world.
Giacinto highlighted that Versace’s presence in Hangzhou exemplifies outstanding commercial and artistic value, injecting new vitality into the city’s fashion and lifestyle landscape.
Later that evening, culinary artistry took center stage as Enrico Bartolini’s team announced plans to open a Michelin-starred restaurant at Qianjiang Century Park in 2024. As Italy’s most Michelin-starred chef, Bartolini’s debut in China promises an unforgettable dining experience, blending authentic Italian fine dining with creative gastronomy.
PARCOIN Fashion Street in Qianjiang Century Park has rapidly become a hub for Sino-Italian cultural exchange. Combining luxury, design, nature, and interactive experiences, this innovative district continues to attract high-profile collaborations, ranging from Versace Home to Michelin-starred dining. Featuring a scenic four-kilometer waterfront and park-style commercial spaces, Qianjiang Century Park is redefining integrated lifestyle and cultural innovation in the Yangtze River Delta.