Paris study tour Photo provided to Hangzhoufeel
By Zhu Jingning
Linping E-fashion Town has recently joined hands with China National Garment Association and the Institut Français de la Mode (IFM) to organize a study tour for fashion enterprises in Paris, France.
The delegation includes over 10 founders, chairmen, and executives of local enterprises, such as PROYA, Beyond, JNBY, Yaowang Technology, COCOON, HOPE SHOW, lovlife, D.IGN, THE SEA LIFE, DESIGNICE, ENRUINI, Ylleelly, and more.
"What touched me most about this trip is that French companies regard brand concept as the most important asset, which makes us realize that in the changing consumer market, managers must adhere to the brand 'DNA' to achieve long-term development." said Jiang Yongqing, the founder of lovlife.
During the tour, they attended specialized fashion lectures given by IFM professors, engaged in exchanges with top luxury companies such as LVHM and Dior, and visited designer areas as well as roger vivier 2024 exhibition.
Sidney Toledano, the chairman of the board at LVMH Fashion Group, imparted his extensive high-profile brand management insights and strategies to the assembled entrepreneurs, engaging with them by addressing their queries on the intricacies of enterprise development and brand establishment.
Although the current fashion sojourn in Paris has reached its temporary conclusion, the Sino-French Fashion Talent Exchange Initiative is merely embarking on its inaugural journey. E-fashion Town, in partnership with the China National Garment Association, will persistently strengthen collaboration with IFM, focusing on project interaction and cooperation, brand proliferation, the importation of top-tier foreign resources, international educational initiatives, among other critical dimensions, with an aim to foster exchange and cooperation with professional associations within the fashion industry across relevant European fashion capitals, thereby continuously broadening the global perspective and horizons for all parties involved.