World's largest 20-m LED screen in Xiaoshan
Industry
By Jin Yingying
On Jan 12, Timewaying Technology Co. Ltd revealed the world's largest 20-meter 4K DCI LED cinema at Zhejiang Times Cinema in Hangzhou, China. This is also the first LED giant film screen in East China.
Zhejiang Times Cinema's Xiaoshan Kaiyuan branch, situated in the prominent Kaiyuan Plaza, aims to establish itself as the quintessential cinema in the region. Featuring eight distinct movie halls, including the globally renowned 20-meter 4K, it caters to the ever-growing spectrum of entertainment preferences. The cinema, equipped with state-of-the-art facilities and cozy theaters of varying sizes, offers patrons an unparalleled cinematic experience.
The 20-m LED 4k movie screen employs cutting-edge emissive display technology, breaking away from the traditional "projection + reflection" format that has persisted for over a century. This breakthrough brings advancements in color, brightness, contrast, and introduces the concept of pixel richness. The use of proprietary optical lens technology ensures a soft and eye-friendly viewing experience, boasting high brightness, low crosstalk, and a wide dynamic range. Eliminating the need for a projection room, it liberates viewers from the constraints of a fully darkened environment, achieving full-angle coverage and high image quality. Furthermore, it introduces naked-eye 3D and suspended 3D into the cinema, marking a technological shift that revolutionizes operational models.
According to the reference publication of theatrical exhibition Boxoffice Pro, this further innovation in the LED installation is the elimination of the traditional projection booth, which has been replaced by four VIP private boxes, offering an upgraded cinematic experience to moviegoers as well as a new opportunity for cinemas to generate income.