Society
By Zhu Jingning
BE Health, the Corporate Social Responsibility Programme by the Kempinski Hotel, is launched in China with its first initiative to be rolled out soon in the Kempinski Hotel Hangzhou.
The Kempinski people believe that health is fundamental both from an individual and collective perspective as health is a common base needed by the world to function. In addition, hotels cannot function in isolation from their social environment and can actively contribute to the health of its employees' community. BE Health is created to raise health awareness and facilitate health-related preventive activities at each hotel worldwide and in their local communities. Under BE Health's vision of a world where health is contagious, the Kempinski hotels in China will work to foster disease prevention and healthcare for people in their communities.
The Sino-Ocean Charity Foundation shares the same philosophy and objective, and has been an effective contributor to charity since 2008. The Foundation primarily focuses on the education of underprivileged children, environmental protection. Their significant work has brought tangible improvements to the lives of people in many remote places of China as well as the education and physical and mental health of school children and adolescents nationwide.
By signing a cooperation agreement on Mar 20, Bernold Schroeder, the CEO of Kempinski and Chairman of BE Health, Michael Henssler, the Kempinski COO Asia, Li Zesheng, Vice-President of the Sino-Ocean Group, Chairman of the Sino-Ocean Charity Foundation, Zhao Wenwu, Deputy General Manager of the Sino-Ocean Group Commercial Department sealed their good will to support the Chinese communities together via the "'Little Partner' Education Sponsorship Scheme".
The Sino-Ocean Kempinski Hotel Hangzhou marks the beginning of the Kempinski Hotels' effort to promote philanthropy among their hotel guests in China, and call on everyone to be engaged in charitable programs by implementing health-related preventive programs in their workplace and living communities wherever possible.